[Mobile pdf] The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
• Steve Lance, Jeff Woll •
#869049 in eBooks 2006-07-06 2006-07-06File Name: B000Q360DW
0 of 0 people found the following review helpful. A Great Small BookBy FabulousA great small book to get you into the pros and cons of marketing. I keep both The Little Blue Book of Marketing and the Little Blue Book of Advertising right on my desk.0 of 1 people found the following review helpful. A little insight, a few things to remember.By R. StewartI was happy that I bought this book, as I read through the first few pages I was reassured I had bought a useful book.Simple but effective ideasFilled with those 'Why didn't I think of that?' truths that make it a must-read for everyone working in advertising. -- Jerry Della FeminaAbout the AuthorSteve Lance and Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della FeThese days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:#3 Read what your customer reads, w... [PDF.em94] The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference Rating: 3.82 (520 Votes)
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You easily download any file type for your gadget.The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference | Steve Lance, Jeff Woll.Not only was the story interesting, engaging and relatable, it also teaches lessons.
